Store-Bought Kibble

  • Mostly powdered ingredients from China
  • ‘Meat’ that changes batch to batch
  • Largely owned by big multinationals
  • Confusing & misleading labelling
  • Mass produced & massively marked-up
  • Good luck getting quick service

Healthy K9 Kibble

  • Whole UK produce
  • Premium UK meat (& more of it)
  • 100% independent & UK-owned
  • Fully transparent labelling
  • Fresher food, direct for your dogs
  • You’re talking to the people who make it

Compare UK Dog Food

With such vague labelling, comparing ingredient quality is hard. So let’s compare UK dog food options and how they operate.

Brand / Product Price per kg Grain free Meat content Shows main ingredient % UK made
and owned

Healthy K9 /

Grain Free Salmon 15 kg

£3.20 50 %

Lily’s Kitchen /

Salmon Supper 7 kg 1

£7.43 40 %

Barking Heads /

Pooched Salmon 12 kg 2

£5.33 45 %

Royal Canin /

Medium Adult 15 kg 3

£3.00 Not listed

Hills Science Plan /

Medium Breed 14 kg 4

£3.07 Not Listed

James Wellbeloved /

Fish & Rice 15 kg 5

£3.50 20.8 %

References

1 https://www.lilyskitchen.co.uk/for-dogs/food-for-dogs/shop-by-product-type/dry-food/salmon-dry-food
2 https://barkingheads.co.uk/collections/all/products/pooched-salmon-dry
3 https://www.petsathome.com/shop/en/pets/royal-canin-medium-adult-complete-dog-food-with-poultry
4 https://www.petsathome.com/shop/en/pets/dog/dog-food/dry-dog-food/hills-science-plan-dry-adult-dog-food-medium-chicken-flavour-14kg
5 https://shop.wellbeloved.com/products/adult-fish-and-rice-dry-dog-food

Price per Kg
Brand / Product Price per kg

Healthy K9 /

Grain Free Salmon 15 kg

£3.20

Lily’s Kitchen /

Salmon Supper 7 kg 1

£7.43

Barking Heads /

Pooched Salmon 12 kg 2

£5.33

Royal Canin /

Medium Adult 15 kg 3

£3.00

Hills Science Plan /

Medium Breed 14 kg 4

£3.07

James Wellbeloved /

Fish & Rice 15 kg 5

£3.50
Grain free
Brand / Product Grain free

Healthy K9 /

Grain Free Salmon 15 kg

Lily’s Kitchen /

Salmon Supper 7 kg 1

Barking Heads /

Pooched Salmon 12 kg 2

Royal Canin /

Medium Adult 15 kg 3

Hills Science Plan /

Medium Breed 14 kg 4

James Wellbeloved /

Fish & Rice 15 kg 5

Meat content
Brand / Product Meat content

Healthy K9 /

Grain Free Salmon 15 kg

50 %

Lily’s Kitchen /
Salmon Supper 7 kg 1

40 %

Barking Heads /

Pooched Salmon 12 kg 2

45 %

Royal Canin /

Medium Adult 15 kg 3

Not Listed

Hills Science Plan /

Medium Breed 14 kg 4

Not Listed

James Wellbeloved /

Fish & Rice 15 kg 5

20.8 %
Shows main ingredient %
Brand / Product Shows main ingredient %

Healthy K9 /

Grain Free Salmon 15 kg

Lily’s Kitchen /

Salmon Supper 7 kg 1

Barking Heads /

Pooched Salmon 12 kg 2

Royal Canin /

Medium Adult 15 kg 3

Hills Science Plan /

Medium Breed 14 kg 4

James Wellbeloved /

Fish & Rice 15 kg 5

UK made and owned
Brand / Product UK made and owned

Healthy K9 /

Grain Free Salmon 15 kg

Lily’s Kitchen /

Salmon Supper 7 kg 1

Barking Heads /

Pooched Salmon 12 kg 2

Royal Canin /

Medium Adult 15 kg 3

Hills Science Plan /

Medium Breed 14 kg 4

James Wellbeloved /

Fish & Rice 15 kg 5

References

1 https://www.lilyskitchen.co.uk/for-dogs/food-for-dogs/shop-by-product-type/dry-food/salmon-dry-food
2 https://barkingheads.co.uk/collections/all/products/pooched-salmon-dry
3 https://www.petsathome.com/shop/en/pets/royal-canin-medium-adult-complete-dog-food-with-poultry
4 https://www.petsathome.com/shop/en/pets/dog/dog-food/dry-dog-food/hills-science-plan-dry-adult-dog-food-medium-chicken-flavour-14kg
5 https://shop.wellbeloved.com/products/adult-fish-and-rice-dry-dog-food