Less markup, without compromising quality.

A lot of well-known dog food brands are packed full of cheap ingredients and fillers to maximise profits. As a small business we don’t have the same overheads as these larger brands, which allows us to take this retail markup and use it to fill our food with quality ingredients to keep our canine friends in tiptop condition.

Grain free

No cheap grains used to bulk out the mix. Just all the premium meat and fresh vegetables that your dog needs to stay healthy.

Lean protein

Human grade, local and ethically sourced meat, fish and poultry from the UK. No dodgy bits, but quality cuts to keep your dog satisfied all day.

Highly nutritious

A unique cooking process creates a kibble with a higher nutrient bio-availability for our pets. It has a more natural aroma and taste for a healthy and nutritious mealtime.

Transparent ingredients

No technical names and hidden ingredients. Everything that goes into our recipes is there for you to see, so you know exactly what you’re feeding your dog.

Extra vitamins

A healthy dose of supplements top off already mouth-watering recipes. Natural oils are added, high in DHA and Omega 3 to support your dog’s brain development and keep their coat healthy.

Going Green

We’re working hard to reduce the amount of plastic we use, which is why our packaging is either compostable or recycleable.

Recipes for any breed, any age

Different dogs require a different balance of nutrients depending upon their age, temperament and activity level. We’ve tailored our recipes to provide these nutrients no matter what age your dog is.